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Montana's COVID-19 meal delivery

Design, build, and copy for a non-profit meal delivery site, built in a few days on top of a full-time job, so a family friend's volunteer project could get signups, purchases, and donations moving.

  • CMS
  • Copywriting
  • HTML/CSS
Montana's meal delivery landing page shown on an iMac, headline reads From our Hearts to your Homes

The challenge

A friend was handling marketing for a Montana's home meal delivery service during COVID-19, and they needed a site but had no resources to build one. The team needed signups, meal purchases, and donations fast. Every day without them was a day closer to not being able to keep staff on payroll. I had a couple of days to get something live, on top of my own full-time job.

The solution

Given the timeline, a CMS landing page was the only realistic option. I sketched a layout, found a template close to it, then spent most of my time customizing it (restyling, rearranging sections, adding what the template didn't have) before writing the copy, sourcing images, and placing CTAs.

Two open questions came up mid-build, and I framed the trade-offs and let Montana's decide rather than deciding for them: a waiver requirement (email a filled-out PDF now, or pay monthly for a DocuSign-connected form later; they chose the quick option) and a donations request (a Stripe integration was possible but would take more time and budget than the deadline allowed, so they passed on it).

Results

750+

meals donated

$160+

donated to local food banks

532+

free meals delivered to healthcare workers and families

2,200+

meals delivered to those self-isolating

What I'd do differently

The CMS made styling and custom CSS classes harder than they should've been, which shows up as some contrast, spacing, and font-size inconsistencies I'd have liked more time to fix. A custom build from scratch would've taken longer but given me room for better features and a cleaner result overall.

Wrapping up

Before handing it off, I walked the team through the CMS so they could update copy and images themselves, and left the door open for anything further they needed.